Primatech, a division of Anodyne and leader in the medical air bed market, was ready to reengineer and rebrand their product portfolio. GYRE9, already an industry expert in this market was ready to help. This collaboration offered a lot of opportunity for Primatech to upscale the look of their product line, to drastically improve the usability and serviceability of the device.

Support Surfaces are designed to prevent or help treat pressure ulcers. Pressure ulcers develop in compromised individuals who suffer from a combination of poor health, deficient nutrition, and immobility. High tissue interface pressures, friction and shear forces, humidity, and temperature among other things can cause the tissue to deteriorate and perish.