General Tools was awarded the opportunity to market a new line of smart phone connected measuring tools as featured products at Lowe’s.

It was paramount to cut through the connected device clutter with packaging that clearly communicated the value proposition of the new products.


An integrated structural and graphic design approach focused on staging the product within the package which is adorned with easily understandable icons and illustrations. The goal was to provide shoppers with a quick and clear understanding of product benefits.


Strong market reception prompted Lowe’s to have General Tools expand the line-up from four to seven products.