WeightWatchers | Points Pedometer

Keep moving!

Client

WeightWatchers

For over 40 years, Weight Watchers has helped millions of people around the world to lose weight! As the leading provider of weight-loss services, WeightWatchers’ PointsPlus program utilizes latest nutritional science, and factors in the way the body processes food.

Our Task

It’s not just a product; it’s a way of being. WeightWatchers came to GYRE9 looking for help in simplifying the experience of using a pedometer. But not just a basic pedometer – an inherently complex Points pedometer. The solution started with the outside: coming up with a form that was friendly and inviting, yet unobtrusive and discreet. After all the product is clipped to your hip, so for men and women a like – less is more.

Skills Involved

  • User Experience
  • User Interface
  • Industrial Design